KPQX-FM/HD, KOJM-AM/HD
We Are AG Radio

 

Format & Call Letters

Agriculture News/Talk/Weather - KPQX-FM/HD, K0JM-AM/HD

Format Description

KPQX-FM/HD and K0JM-AM/HD are your one-stop shop in Havre, MT, and the surrounding areas for all things farm, ranch, news, weather, and local sports!

Agriculture generates 20 percent of the U.S. gross national product. KPQX-FM/HD, K0JM-AM/HD are dedicated to being an agricultural source. From keeping producers informed about what’s happening in their industry to educating consumers, we keep you informed with the latest agriculture news you need to best manage your business.

Agriculture is still the primary income producer in the state of Montana, and in particular, our area is termed “The Golden Triangle”. The predominant crops in northern Montana, situated north of the river, are wheat and barley, with other important crops including hay, pulse crops (dry peas, lentils, chickpeas), sugar beets, canola, and sunflowers. The northern, north-central "Triangle Area" is the state's largest grain-producing region, with a focus on high-quality wheat for baking. 

The other component of the Agriculture industry involves livestock for our area and is situated south of the river in the foothills of the mountains … “Cattle Country”.  Montana has a robust livestock industry, supported by various organizations, auctions, and resources for Ranchers and livestock owners.

Farmers and ranchers listen to KPQX-FM/HD and K0JM-AM/HD for farm news, weather, markets, and ag information. In fact, according to recent studies that found that radio surpassed all other forms of media for farmers and ranchers every single day, and approximately 85%+of farmers and ranchers listened to farm radio nationwide at least three times per week!

KPQX-FM/HD and K0JM-AM/HD reports on farm and ranch news, including poultry, dairy, beef, horses, sheep, row crops and forages, farm business management, product information, farm safety, new ag initiatives, organic farms and farming, legislative matters, rural issues, market conditions, and more for ranchers and producers.

KPQX-FM/HD and K0JM-AM/HD are locally owned and operated and strive to bring content to the airwaves that farmers in a saturated market can rely on daily.  KPQX-FM/HD keeps listeners informed.

For those in agriculture,  KPQX-FM/HD and K0JM-AM/HD provide the most comprehensive coverage of markets, farm news, and coverage of local, statewide, and national events. If agriculture needs to know, they turn to KPQX-FM/HD and K0JM-AM/HD.

KPQX-FM/HD and K0JM-AM/HD deliver Ag News that connects producers with consumers. More ranchers & farmers listen to Ag Radio more than any other radio format!

KPQX-FM/HD and K0JM-AM/HD is targeted to reach Affluent Men 35+ with high earning power in their prime spending years.

- The Ag News/Talk Format is the No.1 format to market to producers & farmers.
- The Ag News/Talk Format targets adults aged 35 + and producers 25+.
- The Ag News/Talk Format has some of the most educated and affluent listeners.

KPQX-FM/HD and K0JM-AM/HD's format is a very effective way to reach new customers with high disposable income.

KPQX-FM/HD And K0JM-AM/HD Listener Profile

KPQX-FM/HD and K0JM-AM/HD target listeners in their prime spending years.

The All Ag Rado listener:

- Are the decision-makers of their household and/or farm.
- Are loyal and listen for long periods of time.
- Are business-savvy and look for information to keep them informed on their market and keep their businesses profitable.
- Are primary 35 to 64+ with a secondary demographic: 25 to 54.

Gender Profile: The majority of listeners are males. Most of this consumer group falls significantly into the important 25-64 age group.

Marital Status: Most of KPQX-FM/HD and K0JM-AM/HD listeners are married or engaged.

Occupation Profile: KPQX-FM/HD and K0JM-AM/HD targets individuals who are employed full-time in a variety of occupations, including farmer, rancher, owner, manager, professional, clerical, trade, skilled sales, and technical of farms or ranches.

Education Profile: The KPQX-FM/HD and K0JM-AM/HD formats attract listeners who are well educated. The majority have attended or completed college.

Activities: KPQX-FM/HD and K0JM-AM/HD attract listeners who actively participate in exercise and fitness, biking, hunting, fishing, boating, golfing, gardening, and hiking.

KPQX-FM/HD and K0JM-AM/HD listeners enjoy going out to music concerts, sporting events, bars, and restaurants.

Investments:  KPQX-FM/HD and K0JM-AM/HD target listeners who have high incomes, are homeowners, and invest in mutual funds, stocks/bonds, retirement programs, and investment real estate.

KPQX-FM/HD and K0JM-AM/HD listeners are a demographically appealing group that includes high-income earners and is a very effective way to reach new customers.

Market your business to thousands of potential customers each week with KPQX-FM/HD and K0JM-AM/HD.

 
Consumer Spending And Investment Profile

 KPQX-FM/HD and K0JM-AM/HD format attracts consumers who have spent heavily in the following categories in the past year.

Many of All Ag Radio's listeners:

- Purchased garden/farm supplies in the past year.
- Purchased flowers as a gift in the past year.
- Purchased men's clothing in the past year.
- Purchased men's shoes in the past year.
- Purchased women's clothing in the past year.
- Purchased fine jewelry in the past year.
- Purchased children's clothing in the past year.
- Purchased wine and beer in the past year. 
- Purchased goods online on the Internet in the past year.
- Purchased small appliances in the past year.
- Purchased a vehicle in the past two years.

 KPQX-FM/HD and K0JM-AM/HD target listeners with retail purchasing power.

 KPQX-FM/HD and K0JM-AM/HD Listeners Have Spending Power!

 KPQX-FM/HD and K0JM-AM/HD target homeowners. A huge category with these consumers is home/farm improvement.

Home Spending:  KPQX-FM/HD and K0JM-AM/HDlisteners spend heavily in these areas.

- Interior painting/wallpaper
- Landscaping or yard improvements
- Lumber
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

Over 50% spent more than $ 5,000-$10,000 on home improvements and renovations in the past two years.

 KPQX-FM/HD and K0JM-AM/HD target listeners with purchasing power.

KPQX-FM/HD and K0JM-AM/HDListeners In The Past Year:

- Purchased a wide variety of electronic devices, including computers, tablets, smartphones, and HDTVs.  
-  Were big consumers of furniture, mattresses, major appliances, and automobiles.
-  Purchase fine and costume jewelry, cosmetics, perfume, and skin care products.
-  Enjoyed going out to fine restaurants often every month. Over 80% went out in the past month.

 KPQX-FM/HD and K0JM-AM/HD listeners are in their prime income and spending years.

KPQX-FM/HD and K0JM-AM/HD Are Built For AG Advertisers

 KPQX-FM/HD and K0JM-AM/HD are foreground radio. Unlike music radio, talk radio commands attention. KPQX-FM/HD and K0JM-AM/HDlisteners aren't just button-pushers who stop pushing buttons when they hear a song they like. They're LISTENING, closely.

KPQX-FM/HD and K0JM-AM/HD are the best environments for an advertising message. Because Ag talk is the spoken word, commercials don't interrupt programming the way they halt music Radio. In music Radio, the most common point of tune-out is when a commercial begins. Yet  KPQX-FM/HD and K0JM-AM/HD listeners regard commercials as informative.

KPQX-FM/HD and K0JM-AM/HD are resources because listeners use them for Ag news, weather, sports scores, and business news. Listeners find KPQX-FM/HD and K0JM-AM/HDinformative. They BELIEVE what they hear.

KPQX-FM/HD and K0JM-AM/HD listeners are more involved. Because they're paying attention and bonding with on-air personalities, they're more likely to respond to advertising messages.

 KPQX-FM/HD and K0JM-AM/HD are unique among other radio formats. Due to the nature of this format, people listen to KPQX-FM/HD and K0JM-AM/HD differently.

KPQX-FM/HD and K0JM-AM/HD are a high-impact foreground listening medium. We cater to affluent, fast-paced professionals who love to hear the latest Ag news, sports, weather events, and stories. 

KPQX-FM/HD and K0JM-AM/HD listeners are actively listening to get the Ag information they want. Your commercial message cuts through and gets heard on KPQX-FM/HD.

Research has shown that Ag News Talk is 3.3 times more effective in general advertising results than music stations, making it a must-buy for advertisers wanting to increase business.

KPQX-FM/HD and K0JM-AM/HD are built for Ag advertisers. We deliver an affluent audience that can't be reached by any other radio station, making KPQX-FM/HD and K0JM-AM/HD a great investment to help you get more customers.

KPQX-FM/HD and K0JM-AM/HD Ag News/Talk format is one of the strongest radio formats for farm news in the area!

So, Why Advertise With KPQX-FM/HD and K0JM-AM/HD?